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The key to a successful video creative for an Ad is scroll stoppers. They are attention grabbing elements. It can help you in outbidding your competitors.

😱 Average Person Scrolls 300 Feet of Social Media Content Daily 😲

How will you stand out? With scroll stoppers. The first 3 seconds are the most crucial time for a person to decide whether to continue watching your Ad or resume scrolling.

Here's 3 ways to create scroll stoppers with examples.

1. A lot of things going on

For example, if you are selling a knee brace or a gym product. You can show a bunch of people jumping together in a fast paced motion which will make anyone to stop scrolling and see what's going on. This method is really useful because it uses the motion dynamics to grab someone's attention.

For example, this clip was used in a posture corrector Ad as a scroll stopper for the first 3 seconds: 



2. Use familiar designs in unfamiliar places

For example, using imessages (text messages) popup on facebook/instagram feed will usually make you: "wh... what... where am i?". Yes, you will be confused. That's what stops scrolls. I couldn't find the video i watched earlier but it stopped my scrolling right away when i saw someone's conversion of whatsapp right on the facebook feed. The messages were like:
"Hey John, did you heard about connectio/upviral?"
"No Kathy, i haven't"
"Well, you should check them out, they're fantastic"
"Sure thing!"

Brilliant marketing. I wish i could show you that video so you could understand better. If anyone has that, please drop it in the comments.

Another example can be this type of video:

This type of videos are very easy to make in After Effects. You can use reevio(dot)com but i cannot endorse them as i haven't used them because i, myself, am a great video producer. I started learning video production when i was in 10th grade in 2015. But you can always outsource this and it's recommended that you outsource even if you have talented skills to save time cause time is valuable and so is the state of mind -- to focus on few tasks in a day is also valuable. For example, mark suckerburg(er) [pun intended] wears one T shirt everyday to avoid spending energy in thinking too much at less valuable tasks.


3. Unusual content

An example can be this video because a bowl inside a frying pan is not what you see everyday (although it's common in making poached eggs)


Another example can be: Suppose you are selling a computer accessory. You can show the frustration of the problem by showing the first 2 seconds of the clip using a similar clip like this picture:


It will stop anyone's scroll. I will leave more creativity to you. Having a creative mind is crucial for creating scroll stoppers.


Bonus Tips for a fantastic video creative for an Ad:-
(in general, not just scroll stoppers)

- Do not download & reupload the exact same or very similar videos. If you do so then,

Facebook will penalise you.
Your CPC will drop so low, causing you to have a heart attack.
You won't be profitable.

So what to do?

- Need an original video to stand out.

- Use captions if necessary.

- Must be concise & to the point.

- Must follow a storyline such as:-

First Jack gets tangled in earphone wires & his phone drops because of that.
He gets an idea to cut the wires & thus he develops Airpods.
He urges everyone to save their phones from dropping by getting the Airpods.
He also says that the Airpods are in a 50% off sale till X day, please click "shop now" button.

- Must not be salesy.
It should be authentic as if a normal facebook user is sharing a really cool product that they found and you should do the same with the Ad copy that you put above the creative.


If you have more value that you would like to add to this post then leave em down in the comments.

If you learnt something from this post, then use the heart icon at the bottom right of this post to show appreciation.

As Salam U Alaykum (May peace be upon you) 👋🏻 bye bye!

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OMG i forgot to mention one very important thing.

Nowadays, facebook & instagram feed in mobile has autoplay but it's still very important for you to upload custom thumbnails for places where autoplay is not enabled.

Use this thumbnail as an example. More creativity is on you.


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There are other things like using animation that Verum Ecom team uses, like in their posture corrector & mosquito trap x Ads, to keep people engaged.

I didn't mention it because it's not scroll stopper but to keep people engaged.

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