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JKrabb

How do you determine your CBO budgets as you scale?

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How much total ad spend would you recommend before testing a $300+ budget Worldwide LAA CBO?

Are there any benchmarks you typically set for scaling CBO budgets depending on total ad spend?

Or is there something else you base CBO budgets off of?

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If your CBO is profitable after a couple of days you can duplicate it and double the budget. Wait a couple of days to see if it's consistently profitable and that you didn't just get a lucky first day.

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