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A tricky question for you guys. I have 2 websites operated on Shopify. When you land on www.nafsi.online there's a pop up that prompts you to go to the location closest to you. If you pick "Canada, USA, Europe" you're shifted to ca.nafsi.online - otherwise you stay on the same page. Both websites are identical, they just hold respective inventory & currencies. Some items may be available in the Middle East and aren't in the Canadian store. My question is; would I run a campaign targeting all these locations or create 2 campaigns & keep websites separate? I currently have one pixel for each website. It's probably more economical to do it on 1 ad campaign, but I want to make sure that's the best way to do it. Would love your input on this.
You’ve probably have noticed that often your Shopify revenue and Facebook dashboard revenue don’t match… why? Here are the primary reasons: Customers saw your ad on their phone (mobile), and purchased on their desktop after they got home. Maybe they wanted to research more, maybe they were in a meeting. Point is - it’s not going to track. There’s no real way around this unless you surveyed your customers (would be excessive) Customers purchased AFTER your conversion window. I always use 7DC/1DV. If a customer saw your ad but purchased 2 days afterward - Facebook won’t track it. If they clicked on your ad, saved it, then purchased 8 days later. Facebook won’t track it. There’s an issue with your pixel integration. For Better tracking, Shopify’s built-in Pixel integration has gotten pretty decent. Apparently Trackify is no longer as good (last I heard). If you think of any other possible reasons - please share them below!