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  1. Ads are dying from last two days !. please help How to revive dying campaigns?
  2. I guess many people will think that working with instagram in influencer marketing will bring them benefits, and they are right. But you must be careful with the influencers we choose to negotiate. In this post I will not go into how much should be paid based on the followers they have, but rather on the "quality" of the influencers regardless of how much they cost or how many followers they have. Influencers Quality The most important thing when working with influencer marketing is to find influencers with active and "real" followers. When I say real, I mean accounts of private individuals. Many influencers are involved in "groups of instagram pages" which interact in the publications of these influencers to give them visibility. You should note that the majority of the engagement of the publications comes from real followers and not from these accounts belonging to these "groups of pages of influencers". Influencers Engagement It doesn't matter if the account is small, the important thing is that it has engagement. It is preferable to pay $50 to an account with 10k followers involved and with high engagement, to pay $1000 in an account with millions of followers with low engagement. I assure you that this will bring more profitability to your investment and prevent you from throwing money. So, good luck with searching influencers! You can even comment down below the influencers you plan to work with and together we can discuss whether they really are good options or not. We are all here to help each other and move forward!💪 If you liked this post please let me know by clicking on the 💙 and leave a comment if you have information that helps more people. I'd really appreciate it.
  3. 🤓 GEEKY FACEBOOK STATISTICS 📊 In 2020, the average daily time on Facebook will remain flat Last year, an eMarteter study found that daily social media use was decreasing. Facebook use, specifically among US users 18 and up, decreased by nearly 2% compared to previous years. In 2020, they forecast that the average daily time will essentially remain the same. The average cost per click for a Facebook Ad is $1.72 A study by Wordstream calculated the average cost per click (CPC) for a Facebook Ad across all industries and found $1.72 to be the benchmark number. Knowing the cost per click can help you understand how much you might need to spend on Facebook Ads to get a good ROI. CPC varies across industries and audiences, so it’s important to test your own ads to determine an average CPC for your business. 94% of Facebook Ad revenue is from mobile A mere 6% of Facebook’s advertising revenue comes from desktop-only users. People continue to access Facebook primarily from mobile, which drives advertisers to spend more money targeting mobile users. This information also serves as a reminder of how important it is to optimize all of your social media content to be as mobile-friendly as possible. Highest traffic occurs mid-day Wednesday and Thursday The days and times you post on social media can impact the engagement on your posts. Our report on the best times to post on every social media platform found that between 11 a.m. and 2 p.m. on Wednesday and Thursday are the best time to post on Facebook to reach the most people. Of course, depending on your audience and industry, your highest engagement times might differ slightly. Testing when your audience is most engaged can help you create a social media content calendar that shares posts at the optimal times on each platform. 74% of Facebook users are high-income earners Facebook use is prominent among high-earners, and even surpasses LinkedIn, which reaches just 49% of users making more than $75,000. YouTube is the only social media platform with more reach at 83% of high-income earners. Fewer teens are using Facebook now than in previous years In 2015, 71% of teens were active on Facebook. Currently, only 51% of American teenagers between 13 and 17 years old, use Facebook. While it’s still more than half of US teenagers, keep this data in mind when creating targeting ads and content. Overall Facebook Ad impressions increased 37% in 2019 Reach on Facebook is as high as ever. With impressions rising, and ad prices dropping, it just reinforces that now is a great time to focus marketing energy on the platform. According to Facebook CFO David Wehner, the spike in ad impressions is a result of ads on Facebook Stories, Instagram Stories and Facebook Newsfeed ads. Only 10% of Facebook users live in the US or Canada Even though Asian-Pacific users comprise nearly 41.3% of monthly active users (MAU) on Facebook, Us and Canada’s 10.1% MAUs shouldn’t be dismissed so quickly. Just over 48% of Facebook Ad revenue comes from the United States and Canada alone. Businesses with an international presence, or serve international audiences, have a tremendous opportunity to reach ad markets with lower competition than North American markets. The average price for Facebook Ads decreased 6% in 2019 This might come as a surprise considering how competitive Facebook Ads are becoming. But, with a 37% increase in ad impressions, this is good news for marketers who want to get the most out of their ad dollars in 2020. Facebook attributes the decrease in ad prices to a mix of Stories and geographies ad targeting, so this might signal even lower ad costs in the future. I dedicate this one to all of the geeks like me that 💙LOVE Stats! I think they are super important for a business. I really tried to get the most updated stats possible for you guys. I'm planning on making another one based on Facebook video stats soon. I would appreciate a like on the post as my goal is to become a moderator for VerumEcom and post more helpful content. Thanks in advance! 🙏
  4. Cognitive biases are errors in the way we perceive our environments and make judgements. And as they affect nearly all of us, marketers are able to capitalise on them. Marketing techniques have evolved greatly in the modern era. Marketing is no longer limited to just the idea of advertising and branding products. It is about creating awareness about products in the mind of the consumer such that a particular product can resonate better. Marketing activities nowadays are much more targeted and look to influence the potential customers which are more likely to buy the product. This customer targeting can be done using a number of different ways. One of the most common techniques used for this is the use of cognitive biases. These biases exist in humans inherently and they can influence a consumer's rational and his or her reasoning ability. For instance, an old adage in marketing strategy is that the more a product is visible, the higher is its ability to generate sales. So let’s have a look at the cognitive biases that will make your marketing strategy more effective: 1. Loss aversion Creating a fallacy of a potential loss of something is one of the oldest tricks of marketing. The loss aversion bias is responsible for this technique being so popular. If a brand manages to create an image in the mind of the consumers that by not buying a particular product, they are likely to lose out on something, it can successfully manage to achieve higher sales of its products. People are more willing to avoid a loss as compared to gaining a similar amount. 2. Choice supportive bias Humans are more likely to make a choice and then justify it to their near and dear ones. According to this bias, consumers often make illogical choices and then later on make logical arguments in order to justify their purchase. In terms of marketing, if a product manages to create a desirability factor in the mind of the consumer, they will buy it and then later on justify their decision. 3. Framing effect According to the framing effect, consumers are more likely to make a purchase based on the way a product is presented. For instance, if a shortcoming of a product is presented as a beneficial feature by making use of wordplay, it becomes more likely to be a success. Framing bias is widely used in the world of marketing. 4. Anchoring According to the anchoring bias, a consumer is likely to purchase a product that was presented to him or her as the first piece of information. Anchoring creates a brand recall in the mind of the consumers which results in the specified product being sold. Anchoring bias can be used by salespersons in stores to ensure that a particular product is pushed harder. 5. Confirmation bias Confirmation Bias is another common form of cognitive biases. According to this bias, the new information processed by the human mind confirms the pre-existing beliefs. Humans tend to hold on to their beliefs strongly and look for confirmation of such beliefs. For instance, if a brand can create a situation where it can affirm the belief of the consumer pertaining to certain ingredients of the product, it is more likely to be a success in the market. 6. Bandwagon effect The bandwagon effect is a cognitive bias which is well exploited by consumer goods companies as well as political organisations. According to the principle, a consumer is more likely to purchase a product that is being purchased by others. This is because it can create an illusion of being useful. A good way for marketers to exploit this effect is by creating advertising content that is focused on high sales already achieved by the product as well as popularity graphs. This attracts new consumers and helps in achieving higher sales. 7. Salience This bias originates from the human tendency to buy products which stand out from the others. Marketers can make use of this bias by providing attractive packaging or branding to their products. If a product has a packaging or a label that is completely unique then it id likely to stand out in the minds of the consumer. Additionally, if a product has a unique feature which separates it from the rest, it is more likely to be purchased. Marketers can make use of words such as “exclusive” in order to exploit this bias and boost the sales of their products. 8. In-group favouritism Consumers look to buy products which are preferred by their group or their circle. For instance, if a product is chosen by the close friends of an individual, they are more likely to go for it, rather than following a person out of their group. In order to exploit this, marketers can promote products based on groups or regions. They can create an illusion that a particular product is favoured by the people of a particular region. This way, new consumers from the area will be attracted to the product, resulting in better sales and potentially more profits. 9. Zero-risk bias According to the zero risk bias, a consumer is more likely to purchase a product if they feel it is low on risk, even if this is not entirely true. For example, if a brand can create the illusion of durability regarding a product, the consumers are more likely to buy it. This holds true especially in the case of electrical equipment which can have certain inherent risks in operation. If the consumer is convinced that there is zero risk, it helps in driving sales. 10. Mere exposure effect As the name suggests, mere exposure to a product can help in swaying the purchase decision of the consumers. If a product has high in-store visibility, a consumer is more likely to believe that the product is a popular one, hence creating a trigger for a purchase decision. Such a bias is commonly exploited by the consumer goods industry. Store shelves are packed with goods that have better margins so that the consumer goes for that particular product, resulting in better sales.
  5. Hey Guys, Does anyone have any experience marketing through with TikTok? If so could you tell me anout it? Thanks 🙂
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