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If you’re starting with Instagram Influencers, and then transitioning to Facebook ads, which LLAs should you set up first and how should you set up your campaigns? Starting with Instagram influencers before transitioning to Facebook ads is a solid low-budget approach to gathering pixel data. Once you’re making at least 150 purchases per month - I recommend implementing Facebook ads as well and make use of your current pixel data. To start, set up your retargeting ads - start with: Top Time spent 25% on Site - 7 days ATC - 7 Days Initiate Checkout - 7 Days All website visitors - 7 Days Visited the URL of your best-selling item - 7 Days Instagram Engagement - 7 Days Recreate these audiences for 30 days and 180 days as well, and put them all into the same campaign. They won’t overlap because they’re inside of the same campaign. For the creative, use a dynamic carousel ad - just refer to John’s video on Facebook ads for how to set this up. Then, create the LLAs: IG Engagement 1%, 2%, 3% for e-packet countries, OR just AU, USA, UK, and Canada Website Visitors 1%, 2%, 3% Time Spent 25% 1%, 2%, 3% ATC 1%, 2%, 3% Multiple Page View LLA (See John’s video on secret lookalikes) Test these first - starting with IG engagement, then website visitors, then whatever you have the most data on. This should give you a solid foothold to start your Facebook ad campaigns and begin scaling as soon as possible.
I guess many people will think that working with instagram in influencer marketing will bring them benefits, and they are right. But you must be careful with the influencers we choose to negotiate. In this post I will not go into how much should be paid based on the followers they have, but rather on the "quality" of the influencers regardless of how much they cost or how many followers they have. Influencers Quality The most important thing when working with influencer marketing is to find influencers with active and "real" followers. When I say real, I mean accounts of private individuals. Many influencers are involved in "groups of instagram pages" which interact in the publications of these influencers to give them visibility. You should note that the majority of the engagement of the publications comes from real followers and not from these accounts belonging to these "groups of pages of influencers". Influencers Engagement It doesn't matter if the account is small, the important thing is that it has engagement. It is preferable to pay $50 to an account with 10k followers involved and with high engagement, to pay $1000 in an account with millions of followers with low engagement. I assure you that this will bring more profitability to your investment and prevent you from throwing money. So, good luck with searching influencers! You can even comment down below the influencers you plan to work with and together we can discuss whether they really are good options or not. We are all here to help each other and move forward!💪 If you liked this post please let me know by clicking on the 💙 and leave a comment if you have information that helps more people. I'd really appreciate it.