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  1. I'm kind of a beginner to facebook ads. Is it okay to have two different campaigns running with the same creative? One campaign is scaling an interest that is profitable while the other is looking for other possible interest. Would this affect anything? Thank you for your time
  2. OK Thought id post this for those who havent considered how to get free traffic and possible sales...... Its nothing special, but make sure you have your FB page and instagram page running. Try and keep updating it, or even if it means you post the same thing 2-3x a week, ive had my instagram page live just 2 days, and 3rd post (will be 4 at 3am) And ive just had my single highest sale directly from my instagram post (not FB / Insta Ad) All i do is choose an item / collection from my store , write a single paragraph put a url direct from *yourstorename*.com-instagram to your home page or the product if you want (but only works with 1 product ) then any visits are tracked where they visit store form... Then visit a site called best-hashtags.com put in the niche and it provides you with the top 20 hashtags, simple as that really.. Just a free tip, it doesn't cost anything and takes 30secs a day for possible sales.... look at all avenues..... (for me the order i got tonight was 4x my normal AOV) Then lastly schedule that exact post to post on your FB page so it pops ups the following day, with a different URL direct so -facebook at end. Takes all of about 5-10 mins to set up the first time then after that 30secs a day to keep going.
  3. YouTube VIDEO IDEA 🎥🔴 Hey VerumEcom Community! I was thinking it would be amazing to see a video documenting a live Facebook campaign for a brand new dropshipping store. In this video, we could see a campaign being dealt with in real-time and hear your thought process as the campaign is going on. We could see how and why you troubleshoot the different phases with the goal of gatting to that juicy END GAME Phase 💣💥 I think this could give some real insight into what we should be focusing on as well as how we should be responding to the data gathered from the campaign. This could be an eye-opening experience for the viewer and could really give confidence to someone that has never ran a Facebook campaign before. Please support the post by liking it if you'd like to see a video like this from VerumEcom. I think that together, we can send a message! What do you guys think? 😄
  4. Verum's ad strategy is comprised of five phases. Phase 1: Interest Testing Phase 2: Interest Scaling Phase 3: LAA Testing Phase 4: LAA Scaling Phase 5: End Game Each phase builds upon the last, providing you with information that you need to find your winning creative and audience combination in as little spend as possible. Phase 1: Interest Testing With this phase, I’m going to go over a few details about the mechanics of setting up a Facebook campaign. Don’t skip over this part, as you will need to have this knowledge for future phases! CAMPAIGN OBJECTIVES Next, you will need to set your campaign objective. One important thing to note here is that Facebook is very good at figuring out who is likely to only take a specific action; so, you will likely find that using a post-engagement optimization will only yield post engagement, and very few clicks or purchases. As such, I strongly recommend sticking to the ‘conversions’ optimization when running your campaigns. This will provide you with users that are most likely to make a purchase from your store. CAMPAIGN VS ADSET BUDGETS Lastly, you will need to specify whether you want Facebook to optimize on the campaign or ad set level. A campaign-level budget will instruct Facebook to distribute spend across the adsets within that campaign over the course of the day. This allows Facebook to allocate spend to individual adsets based on which ones it thinks will perform the best. An adset-level budget will instruct Facebook to spend a specific amount for every adset within a campaign over the course of the day. Though this might seem a little bit complicated, all you really have to know is this: Campaign budget optimization is better for higher-priced products where more data is needed to optimize Adset budget optimization is better for lower-priced products where less data is needed to optimize A general rule of thumb is to use campaign budget optimization if your product cost is greater than $15, and adset budget level optimization for products that cost less than $15. Bid Strategy We’ve tested out the various different bid strategies, and found that lowest cost has done best for us across a number of different ad accounts & stores. Adset Setup We’re now going to go ahead and set up the adset. The first step is to set the conversion event to purchase. By doing so, you increase the chances of getting high-quality traffic that is more likely to purchase. Schedule: Set the start date & time to midnight of the next day. This will ensure that Facebook optimally spends your budget throughout the day, bringing in the best results possible. Budget: You’ll now want to go ahead and set the budget for your adset, if you’re using adset budget optimization. The daily budget should equate to $2.50 x (# Of Creatives) Age/Gender: You can also specify what age range and gender you would like Facebook to target. Generally speaking, Ileave both set to their default values. Unless your product is specifically for only one gender, Irecommend you do the same. Languages: Assuming that your website and advertisements are geared for English speakers, I recommend setting this option to English (All). Placements: We recommend going with automatic placements, allowing Facebook to decide the best place to show your ads. Optimization & Delivery: We recommend leaving these as their default values. ADS CREATIVE AND COPY SETUP Once that’s set, you will need to upload your creative and create your post. If you’re just getting started, I recommend to using either a single image or a video ad. Both can work very well, though you might find that products with functionality tend to work well with a video ad that clearly shows how they work. Primary Text Generally, you’ll want to keep this relatively short and to the point — a quick description of what the product does, combined with a discount and URL to your website where the customer can purchase your product. Headline This is text that appears next to your CTA button. It is not visible in all placements, but Irecommend filling it with something simple like your product name. Description This is displayed underneath the headline, and will only appear in certain placements. Generally, Ilike to reinforce the scarcity of our offer by including something like “50% OFF – Limited Time Only”. Website URL We recommend leading people directly to your product page; this reduces the number of steps they must go through before they see your product, and ultimately before they purchase. Display Link The display link is the text that will appear in the website URL section. So, if your website URL is mysite.com/products, you could make the display link mysite.com. This will still redirect users to mysite.com/products, but they will see mysite.com on the ad. This is a useful feature if you have a very long product page URL; it makes things a little cleaner. Call To Action The call to action is a button that is shown at the bottom of your advertisement. You’ll want to set this to “Shop Now” so that people know they’re going to a page where they can potentially purchase the product in your advertisement. ANALYZE ADS – FIND WINNING CREATIVE Once two days have passed, you will want to go ahead and take a look at your results to see if any of your creatives outperformed the others. Though certain ads may do better with some audiences than others, you might find that one ad did better than another across all audiences. The easiest way to see which creative is doing the best is by using one of the tools within ads manager called ‘Creatives’. To access this tool, simply hover over the lefthand-side of ads manager until the column expands and reveals a list of options you can pick. Next, click ‘Show More Tools’, and click on ‘Creatives’. You should now see a breakdown of your creatives by whatever metrics you have selected on the dropdown. Ideally, to determine which creative is superior, you would look at the cost per purchase. However, if you have a lower budget in the $50 – $100 range, it’s more than likely that the creatives are neck-to-neck in terms of performance; there simply isn’t enough data in order to make a justifiable decision to eliminate one or the other. So, what you must do is look at the entire range of metrics from your preset, and see if for any of the ads, the various metrics are better than all of the other ads. So, let’s assume that you have two creatives: With a low number of purchases, and only one purchase difference between the two creatives, you can't make a decision based off of the purchases metric. So, you need to look at other metrics like cost per click, cost per add to cart, cost per initiate checkout and use those to make a decision. If one of the ads outperforms the other by all of the metrics (except cost per result) you can more comfortably make a decision, and go with the winner, moving on to Phase 2. However, if you find that both creatives have similar performance across all the metrics, continue to use both of the creatives in Phase 2. Phase 2: Interest Scaling The main goal of this phase is to scale your winning creative and audience from Phase 1. At this point in time, Istrongly recommend only using CBO’s at this point in time — this is because once you have a good audience and creative, you will find more consistency in performance with CBO’s as opposed to ABO’s. CBO SETUP In this step, we’re going to go ahead and create a new CBO with a daily budget of $100. The adsets in this CBO will be duplicates of profitable adsets from Phase 1. In short, I Want anywhere between 5-10 adsets total, depending on the number of different winning interests you had in Phase 1. A good rule of thumb for the number of duplicates based on the # of winning adsets is as follows: 1 winning adset: Dupe this adset five times (5 total adsets) 2 winning ad sets: Dupe each adset four times (8 total adsets) 3 winning ad sets: Dupe each adset three times (9 total adsets) The reason you want to keep 5-10 adsets total is due to the budget of the CBO; too many ad sets within the CBO can result in a small amount of spend in each, which can prevent the CBO from optimizing correctly. So, to duplicate your adsets, go back to your original campaign, and select all profitable adsets. Duplicate them as per the breakdown above. Now, if you found that there was no clear winning creative in the first phase, you can leave the ad setup as is. We will continue running both creatives for the time being. Alternatively, if you have a higher budget, you could create separate CBO’s for each creative — but Igenerally recommend just sticking to one CBO. If you found that one adset was performing better than the other, you’ll want to go ahead and make sure that all of the ads within this CBO are the winning creative. ANALYZE PERFORMANCE Before analyzing performance, you’ll want to let your CBO run for two days as in Phase 1. Once the data comes in, determine which of the following apply: If you find that your CBO was not profitable over the past two days, you should go back to Phase 1 and test new creatives. If you find that your CBO was profitable over the past two days, go ahead and try scaling the campaign with the scale rule below. SCALE RULE If a CBO performs well for 2 days, and the winning audience exceeds 20m, duplicate the winning audience into a new CBO with twice the original budget. If the CBO continues to do well, you can continue scaling by duplicating the CBO, and doubling the budget again. If a campaign spends 5x your breakeven cost per purchase while scaling, kill the campaign. Before moving on to Phase 3, continue running your ads until there is a total of $500 spent for the ad account, or approximately 2,000 75% video viewers. Phase 3 – LAA + Retarget The main goal of this phase is to create and test lookalike audiences, as well as set up a retargeting campaign. CREATING CUSTOM AUDIENCES To make your lookalike audiences, you first need to create custom audiences. Custom audiences are essentially customized groups of people that are somehow connected to your store or Facebook/Instagram pages based on a particular action they have taken. Examples include people who viewed your page, people who watched your video, and people who engaged with your post. You’re going to have to go ahead and create the following: For your retargeting sequence, you need to make the following custom audiences: Pageview Add To Cart Initiate Checkout Time Spent On Website, Top 25% 75% Video Views The timeframe for each of these custom audiences will be set to 7 days. Next, you’ll need to create your custom audiences for the lookalikes. The timeframe for these will be set to 180 days, and includes the following: Pageview Facebook Engagement 75% Video Views It will take some time for the custom audiences to populate — you will know they’re ready once the status next to the corresponding custom audience is set to ‘Ready’ on the ‘Audiences’ page. CREATING LOOKALIKE AUDIENCES Once the custom audiences are populated, you can go ahead and create your lookalikes. You will be creating the following segments: 0-1%, 0-2%, 0-3%, 0-4%, and 0-5% for each of the 180-day custom audiences you made in the previous step. When creating these lookalikes, be sure to set the location to ‘WorldWide’; this will prevent you from having to create individual lookalikes for every country you intend to run advertisements for. So, in total, you should have (3 custom audiences * 5 segments) = 15 different lookalike audiences Just like the custom audiences, the lookalikes audiences will take some time to populate, so wait until the status is set to ‘Ready’. CREATING YOUR RETARGETING CAMPAIGN The retargeting campaign will be a $50 CBO, with 7 adsets inside it (one adset per custom audience created earlier). You will also want to create a new piece of creative for your warm traffic; generally, Ilike to use photo ads with a strong call to action. The copy should also reflect the fact that they are familiar with your product and brand; you don’t need to reintroduce them, but rather remind them that your store exists. ADJUSTING YOUR RETARGETING BUDGET If you find yourself consistently scaling up your cold-audience campaigns, you will want to go ahead and adjust your retargeting budget accordingly. Try and keep your retargeting budget to 5-10% of your total daily budget for your other campaigns. If you find that raising your total daily budget for your retargeting campaigns causes a noticeable decrease in performance, you can always modify the CBO and lower the daily budget as needed. Note: Usually, lower-cost products will require smaller retargeting budgets than higher-cost products. CREATING YOUR LOOKALIKE CAMPAIGN For your lookalike campaign, the daily budget should be $100, and contain 5 adsets targeting one lookalike. Each adset will have 2 of your winning ad within it. Start with the lookalike for which you have the most data, and then move on to others every day or two. If you find a profitable lookalike campaign that delivers consistent results for two days, go ahead and move on to phase 4. Otherwise, stay in this phase and keep collecting data. Phase 4: Scale LAA The goal of this phase is to scale your lookalike audiences as per the scale rule: If a lookalike CBO performs well for 2 days, and the winning audience exceeds 20m, duplicate the winning lookalike into a new CBO with twice the original budget. If the lookalike CBO continues to do well, you can continue scaling by duplicating the CBO and doubling the budget again. If a campaign spends 5x your breakeven cost per purchase while scaling, kill the campaign. Continue to scale your lookalikes with the rules above until you have spent at least $5,000 total on your ad account. At that point, you can move on. to Phase 5. Phase 5: End Game If you’ve made it this far, you’re just about scale sky high! At this stage, Facebook has collected a significant amount of data and no longer requires any guidance with regards to targeting; all you have to specify is budget, location, and creative. Everything else is left on autopilot! WHY BROAD TARGETING IS THE BEST FOR SCALING Broad targeting is hands down the superior way to scale for a few reasons: Leverages all the data you’ve collected Requires Little work to maintain Lasts a long time Scaling isn’t limited by audience size Optimizes much more quickly Results are consistent THE SETUP To get started, you should create a CBO with a $500 budget. Within this CBO, you’ll want to place three adsets, with the following locations set: (1) USA (1) Canada + UK + Australia + NZ (1) Worldwide ANALYSIS & SCALING FURTHER After two days, evaluate the campaign in accordance to the scale rule used before in previous phases. If you find that your CBO is not performing well, return to Phase 4 and periodically come back to Phase 5 after larger amounts of spend (perhaps in intervals of $2,000 – $5,000). Final Thoughts That’s about it! This is the system that we’ve started using late Q4/early Q1 and seen some fantastic results across a number of different stores.
  5. If you’re starting with Instagram Influencers, and then transitioning to Facebook ads, which LLAs should you set up first and how should you set up your campaigns? Starting with Instagram influencers before transitioning to Facebook ads is a solid low-budget approach to gathering pixel data. Once you’re making at least 150 purchases per month - I recommend implementing Facebook ads as well and make use of your current pixel data. To start, set up your retargeting ads - start with: Top Time spent 25% on Site - 7 days ATC - 7 Days Initiate Checkout - 7 Days All website visitors - 7 Days Visited the URL of your best-selling item - 7 Days Instagram Engagement - 7 Days Recreate these audiences for 30 days and 180 days as well, and put them all into the same campaign. They won’t overlap because they’re inside of the same campaign. For the creative, use a dynamic carousel ad - just refer to John’s video on Facebook ads for how to set this up. Then, create the LLAs: IG Engagement 1%, 2%, 3% for e-packet countries, OR just AU, USA, UK, and Canada Website Visitors 1%, 2%, 3% Time Spent 25% 1%, 2%, 3% ATC 1%, 2%, 3% Multiple Page View LLA (See John’s video on secret lookalikes) Test these first - starting with IG engagement, then website visitors, then whatever you have the most data on. This should give you a solid foothold to start your Facebook ad campaigns and begin scaling as soon as possible.
  6. The key to a successful video creative for an Ad is scroll stoppers. They are attention grabbing elements. It can help you in outbidding your competitors. 😱 Average Person Scrolls 300 Feet of Social Media Content Daily 😲 How will you stand out? With scroll stoppers. The first 3 seconds are the most crucial time for a person to decide whether to continue watching your Ad or resume scrolling. Here's 3 ways to create scroll stoppers with examples. 1. A lot of things going on For example, if you are selling a knee brace or a gym product. You can show a bunch of people jumping together in a fast paced motion which will make anyone to stop scrolling and see what's going on. This method is really useful because it uses the motion dynamics to grab someone's attention. For example, this clip was used in a posture corrector Ad as a scroll stopper for the first 3 seconds: 2. Use familiar designs in unfamiliar places For example, using imessages (text messages) popup on facebook/instagram feed will usually make you: "wh... what... where am i?". Yes, you will be confused. That's what stops scrolls. I couldn't find the video i watched earlier but it stopped my scrolling right away when i saw someone's conversion of whatsapp right on the facebook feed. The messages were like: "Hey John, did you heard about connectio/upviral?" "No Kathy, i haven't" "Well, you should check them out, they're fantastic" "Sure thing!" Brilliant marketing. I wish i could show you that video so you could understand better. If anyone has that, please drop it in the comments. Another example can be this type of video: vid.mp4 This type of videos are very easy to make in After Effects. You can use reevio(dot)com but i cannot endorse them as i haven't used them because i, myself, am a great video producer. I started learning video production when i was in 10th grade in 2015. But you can always outsource this and it's recommended that you outsource even if you have talented skills to save time cause time is valuable and so is the state of mind -- to focus on few tasks in a day is also valuable. For example, mark suckerburg(er) [pun intended] wears one T shirt everyday to avoid spending energy in thinking too much at less valuable tasks. 3. Unusual content An example can be this video because a bowl inside a frying pan is not what you see everyday (although it's common in making poached eggs) screencast 2020-03-18 17-38-01.mp4 Another example can be: Suppose you are selling a computer accessory. You can show the frustration of the problem by showing the first 2 seconds of the clip using a similar clip like this picture: It will stop anyone's scroll. I will leave more creativity to you. Having a creative mind is crucial for creating scroll stoppers. Bonus Tips for a fantastic video creative for an Ad:- (in general, not just scroll stoppers) - Do not download & reupload the exact same or very similar videos. If you do so then, Facebook will penalise you. Your CPC will drop so low, causing you to have a heart attack. You won't be profitable. So what to do? - Need an original video to stand out. - Use captions if necessary. - Must be concise & to the point. - Must follow a storyline such as:- First Jack gets tangled in earphone wires & his phone drops because of that. He gets an idea to cut the wires & thus he develops Airpods. He urges everyone to save their phones from dropping by getting the Airpods. He also says that the Airpods are in a 50% off sale till X day, please click "shop now" button. - Must not be salesy. It should be authentic as if a normal facebook user is sharing a really cool product that they found and you should do the same with the Ad copy that you put above the creative. If you have more value that you would like to add to this post then leave em down in the comments. If you learnt something from this post, then use the heart icon at the bottom right of this post to show appreciation. As Salam U Alaykum (May peace be upon you) 👋🏻 bye bye!
  7. I started my advertising at 12AM on Tuesday, it ran for 2 days, I turned off 2 Adsets that had the least results. Actually, the results from the 2 days were poor, no sales but i'm patiently allowing Facebook's AI to gather data. This morning, Thursday, I see a notification of how much was spent in the last 24hours, then I open the app to check the data but I was logged out. I try to login then see this message: "Security Check. To verify your mobile number, please enter the 6-digit code we sent to: +MyPhoneNumber." I have tried this 3 times on mobile and 3 times from my laptop but I haven't received the text to login, my ads are still running and it's costing me money. How do I contact facebook? Does anyone have experience with this?
  8. Ads are dying from last two days !. please help How to revive dying campaigns?
  9. Hi guys, after months running Facebook Ads I received an email from a Facebook Ads consultant. On this email they offer me free calls every week to clarify any doubts, give tips about new campaigns and insights, and he can also see all my campaigns on his side to help me. At this point I already had a couple calls with the consultant, and I like it because he is answering everything I ask. I am creating this thread to share the official information I get from the Facebook Ads consultant, and you are welcome to share any official information you have too. Here is some information I got: - A CBO needs 50 of a single event (Purchase, IC, Pageview...) in 7 days to be considered as optimized and deliver a better result than before - The CBO/Ad Set will return to the learning phase if you Stop and Start it again - The CBO will return to the learning phase if you change the daily budget before 7 days running - The CBO will return to the learning phase if you increase the daily budget more than 20% - The Ads Set will return to the learning phase if you make any changes on it - The Ads Set DON'T return to the learning phase if you duplicate it, BUT the new one Ad Set will start in the learning phase. So, we can guess that an Ad Set and CBO, they have different levels of learning. Also, 7 days is an important window range for the FB Ads algorithm. I hope it can help someone and you guys can add more official information here. 🤓
  10. Hi, Guys! This one sheet helps you to understand what to do and where to go within Facebook’s self-serve platforms & tools. FAQ Looking for information? Check the Facebook for Business Portal Do you have a question? The Facebook Ads Help Center is your first go-to-guide Questions regarding Instagram? Check-out the Instagram Business page Looking for case studies? Consult the Success Stories portal Stay up-to-date on Facebook’s products? Subscribe yourself for the newsletter Do you want advertising insights? Subscribe for the FB IQ newsletter Looking for ad specs? Check the Ads Guide and Video Requirements EDUCATION Facebook Blueprint is Facebook’s global training & certification program about, check internally if a (custom) learning path is created for your organization Follow the Blueprint e-learning courses to upgrade your Facebook advertising skills Join the Blueprint office hours to learn more about a specific topic SUPPORT You have exclusive access to Facebook Support: a team of specialists that help you with operational support requests for your clients. Contact Facebook Support for: Ad account, ad delivery, ad policy, ad reporting, business- & ads issues Finance (invoices & credit line) requests Instagram & Facebook page requests (e.g. page verification or claiming usernames) TOOLS Facebook Experts use the following tools: Discover information that is specifically useful for agencies in the Agency Hub Draft, compare & share media plans in the Campaign Planner Create mock-ups and see how your ads come to life with the Creative Hub Get inspiration and discover creative success cases in the Creative Inspiration Hub Get insights on different target audiences via Audience Insights Find & download actionable insights for your marketing campaigns with Insights to go Explore & unlock growth opportunities in the Cross-Border Insights Finder Discover the latest product updates in the What’s New Portal Learn about solutions, tailored for your client’s industry with Facebook for industries FB Expert one sheet v1.0.pdf FB Expert one sheet v1.0.pdf
  11. Hi, Guys! After deciding on your campaign goal and key business metric, use the tables presented(attachment) to carefully consider which targeting option or ad delivery optimization works best in achieving your marketing objective. Ad Delivery Optimization Guide January 2019.pdf Ad Delivery Optimization Guide January 2019.pdf
  12. 🤓 GEEKY FACEBOOK STATISTICS 📊 In 2020, the average daily time on Facebook will remain flat Last year, an eMarteter study found that daily social media use was decreasing. Facebook use, specifically among US users 18 and up, decreased by nearly 2% compared to previous years. In 2020, they forecast that the average daily time will essentially remain the same. The average cost per click for a Facebook Ad is $1.72 A study by Wordstream calculated the average cost per click (CPC) for a Facebook Ad across all industries and found $1.72 to be the benchmark number. Knowing the cost per click can help you understand how much you might need to spend on Facebook Ads to get a good ROI. CPC varies across industries and audiences, so it’s important to test your own ads to determine an average CPC for your business. 94% of Facebook Ad revenue is from mobile A mere 6% of Facebook’s advertising revenue comes from desktop-only users. People continue to access Facebook primarily from mobile, which drives advertisers to spend more money targeting mobile users. This information also serves as a reminder of how important it is to optimize all of your social media content to be as mobile-friendly as possible. Highest traffic occurs mid-day Wednesday and Thursday The days and times you post on social media can impact the engagement on your posts. Our report on the best times to post on every social media platform found that between 11 a.m. and 2 p.m. on Wednesday and Thursday are the best time to post on Facebook to reach the most people. Of course, depending on your audience and industry, your highest engagement times might differ slightly. Testing when your audience is most engaged can help you create a social media content calendar that shares posts at the optimal times on each platform. 74% of Facebook users are high-income earners Facebook use is prominent among high-earners, and even surpasses LinkedIn, which reaches just 49% of users making more than $75,000. YouTube is the only social media platform with more reach at 83% of high-income earners. Fewer teens are using Facebook now than in previous years In 2015, 71% of teens were active on Facebook. Currently, only 51% of American teenagers between 13 and 17 years old, use Facebook. While it’s still more than half of US teenagers, keep this data in mind when creating targeting ads and content. Overall Facebook Ad impressions increased 37% in 2019 Reach on Facebook is as high as ever. With impressions rising, and ad prices dropping, it just reinforces that now is a great time to focus marketing energy on the platform. According to Facebook CFO David Wehner, the spike in ad impressions is a result of ads on Facebook Stories, Instagram Stories and Facebook Newsfeed ads. Only 10% of Facebook users live in the US or Canada Even though Asian-Pacific users comprise nearly 41.3% of monthly active users (MAU) on Facebook, Us and Canada’s 10.1% MAUs shouldn’t be dismissed so quickly. Just over 48% of Facebook Ad revenue comes from the United States and Canada alone. Businesses with an international presence, or serve international audiences, have a tremendous opportunity to reach ad markets with lower competition than North American markets. The average price for Facebook Ads decreased 6% in 2019 This might come as a surprise considering how competitive Facebook Ads are becoming. But, with a 37% increase in ad impressions, this is good news for marketers who want to get the most out of their ad dollars in 2020. Facebook attributes the decrease in ad prices to a mix of Stories and geographies ad targeting, so this might signal even lower ad costs in the future. I dedicate this one to all of the geeks like me that 💙LOVE Stats! I think they are super important for a business. I really tried to get the most updated stats possible for you guys. I'm planning on making another one based on Facebook video stats soon. I would appreciate a like on the post as my goal is to become a moderator for VerumEcom and post more helpful content. Thanks in advance! 🙏
  13. Hey guys, i want to ask you if i sell for example posture corrector and i want to add related niche product in the same ad account and in the same pixel would it mess up with my pixel data? For example i want to sell posture corrector and back massager.
  14. Has anyone been experiencing trouble with their FB ads as of recently? After a near two month break due to the Coronavirus, I recently started my FB ads back up again, and the results so far are not reassuring to say the least. Before the issues with the Coronavirus I began scaling my brand and was doing $1,000 days with absolute ease, profit everyday, no issues with conversion rates etc. Upon returning, I didn't expect to get these same results instantly, but assumed that I would be able to at least make a couple sales a day. Using a pixel with over 1,500 purchases and website with a 4% conversion rate, I figured re running my facebook ads wouldn't be an issue, or as big of one as it has been. Upon testing mutiple different LLA's, interest targeting etc. I have found myself struggling to break 10 sales, let alone make a profit... Has anyone experienced this issue as of recently? Or is there something I'm doing wrong? Looking for any insight regarding this! Thanks!
  15. >Just a friendly reminder< From Feb 2020 Facebook has decided that you will only be able to do CBO capaigns moving forward. This means that the VerumEcom Low Budget Strategy needs to be renewed. John has already mentioned in an Instagram Livestream that he will be updating that strategy once the course is launched.
  16. Hey guys, After spending nearly $20,000 on Facebook ads with my Facebook Page, Facebook decided that every single one my adverts were violating some policy and since banned my Facebook Page from posting any further ads in the future, indefinitely. I obviously don't agree with their decision, but it's not like I have a choice to agree or disagree. I have since made a new Facebook page and began running ads with it, but it seems to be doing way worse than the original page I had. Does opening a new page and running ads on it affect the ads delivery and reach? My pixel has over 1500 PUR on it, but my conversion rate has dropped from 4/5% to around 1%.. Any insight on this, or tips would be greatly appreciated. Thanks!
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