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Project Verum: The Foundations is now available! projectverum.org


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About Minh

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  1. HOW does Facebook ad work? My theory is that, in terms of products such as HiSmile. Guru say it’s quite difficult to beat them as they have majority of the market and social proof. But they also say that if you have the money to gather enough data & better marketing you can beat them. When they refer to more money, is it the fact that since they have most the market, when you try to advertise and sell your product it’ll take more money to make it profitable? But what does this “ more money “ entail ? is it basically spending 4-5x CPP to get 1 sale and slowly get your sale count up so your pixel/ad acc will eventually be able to provide you with your ideal customers ? Has anyone Been able to make an unprofitable product profitable (can you share what your scenario was). And why / how you think you were able to make it profitable in terms of fb ad theory? (was it because you kept scrapping for sales even at a loss and eventually fb got enough data to know who your customers are and made you profitable?) thanks
  2. If it was unprofitable until 25k, what sort of stats were you seeing / improving / waiting for that made you confident end game will save you ? I’m 600-700 usd into ads at the moment and my product has sold about 600$ back. BEROAS is 2.02 but I’m sitting on 1.01 at the moment. Tried 8-15 diff adsets and 4-5 ads. Thinking to keep pushing but was hopin to hear what people see in their data that makes them know if they keep pushing through and making improvements will prevail 🙏
  3. Not too bad, add in a track your order page. Not sure how margins are for this product but with rising shipping cost atm it could be tough to be profitable
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