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Everything posted by Law

  1. To find different pockets of people within the same asset. It basically gives you more consistency and let's you hone in on people more likely to buy. In a CBO you'll be optimized into the winning ad copy
  2. 10% add to cart is completely fine
  3. Making them myself, I'll use a mixture of clips from YouTube as well as order the product from Amazon and record some footage myself
  4. Dupe the same ad 2/3 times in each adset so that Facebook can find different pockets of people within each adset. And no problem!
  5. You can try splitting it to see your results. This will give you more room to scale if T4 and WW do well too
  6. Constantly test new interests and LAAs. Aside from VV LAAs, you can test PV, VTS 25%, ATC, IC and PUR
  7. You need licenses to sell these and you can face lawsuits if you don't have them
  8. Very interesting video! I wonder if this is related to the new broad CBO strategy that John was having success with haha. I was also considering using expanded audience since Facebook's AI has improved so much. Guess I'll have to just give it shot
  9. Great tips! Those who can spend the most to acquire customers will usually pull out ahead, so increasing your AOV and the lifetime value of each customer is a timeless strategy. I found that with impulse purchases (usually lower ticket items), Wheelio is great for capturing emails since your target audience are impulse buyers. Adding a wheel to collect leads appeals to them more and boosts conversion rate for impulsive buyers
  10. I always use auto placements. It's just one less thing to worry about and in the past, I haven't had greater results choosing my own placements. Facebook's advertising is becoming more and more automated every day, so I trust their judgement
  11. Realistically, you shouldn't bother with it (takes a while to block them using DMCAs). They shouldn't affect your pixel too much since a small proportion of your traffic will be from scrapers
  12. If your CBO is profitable after a couple of days you can duplicate it and double the budget. Wait a couple of days to see if it's consistently profitable and that you didn't just get a lucky first day.
  13. How much do you allow your campaign to spend (without getting a purchase) before deciding to turn it off?
  14. I've had more success starting with T4 countries and expanding later. The reasoning for this may be because people in T4 countries are more similar and this allows your pixel to learn off of higher quality traffic.
  15. Duplicate the 4% LAA 5 times into a new CBO and start the budget at $100. Since it's your best performing adset, this will let you find more pockets of potential buyers. Good luck!
  16. Nice work! Having prior skills definitely helps. I failed my first two stores because I didn't have any marketing knowledge. After learning skills like copywriting and graphic design, I was able to succeed on my 3rd store (after spending more time on it and not quitting too early as well). Success in ecommerce really comes down to enjoying the process and learning the skills necessary to drive the right traffic to your stores and convert them
  17. If your creative is good, you'll get engagement through purchase campaigns anyway. You risk ruining your pixel with low quality traffic by showing your ads to people who only click like or comment and not actually purchase. Facebook will see the people who do engage with your ad as likely buyers, when it might not be the case as all since they don't have any purchasers to work with.
  18. I feel like Facebook is going on a banning rampage. I recently got banned for violating the Adult Products and Services Policy, but my product/creative is nothing related to that. I had to appeal several times to get mine back (kept banning after unbanning)
  19. Yup, constantly testing new creatives (scroll stoppers and different angles) and new interests/audiences. You constantly want to be improving your metrics, and sometimes with broad products/niches, it will take a while to find the right creatives and targeting that works. Don't give up! It took me $1000 on my 3rd product before I could consistently become profitable. If I didn't stick with it and decided to work on a different product, all my data and work up to then would've been for nothing.
  20. Yup, basically the first 3 seconds of the video. Try to find clips that are eye catching, and test at least 3 of them when starting out. This by far has the most impact on video watch time and CTR
  21. Including a sale, scarcity (limited time, today only), or any kind of urgency that gets someone to take action works great because majority of people procrastinate and won't take action unless they have a solid reason to
  22. Never seen this before, but if you're going to use a carousel, might as well fill it up with different angles and photos! It'd be a waste not to cover different benefits or pain points
  23. ePacket is definitely not an option right not an option right now. They ship through commercial flights which are suspended for the most part right now, so expect huge delays. I'm only shipping to US and Canada at the moment with suppliers in the US.
  24. I'm currently targeting USA and Canada to be safe since delivery times seem fine for these countries. Don't be afraid to scale for countries where logistics are still looking good, now is a great time for ecommerce since everyone's bored at home
  25. I put the product name as the headline and the discount + scarcity as the sub-headline
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