Jump to content

Project Verum: The Foundations is now available! projectverum.org

Coccinati

Members
  • Content Count

    19
  • Joined

  • Last visited

  • Days Won

    8

Everything posted by Coccinati

  1. Hello everyone, I just wanted to drop in and drop my two cents on something important and hopefully get a healthy discussion going. After doing this for a few years (you can learn more about my backstory here), I have realized a few truths as far as marketing is concerned. Way too many beginners and even intermediate practitioners get lost in chasing the latest hacks and trends as far as ad platforms are concerned. For purposes of this discussion, I'll only be referring to Facebook ads, and by extension, Instagram ads are also included. I used to binge content on YouTube and trying to learn the biggest hack or trick. I would get all excited every time and run a campaign with this new "master" strategy in hopes of making the big bucks. More often than not, it would not work as well as it was originally presented to me on YouTube. I'm sure many of you can relate. The thing we all need to realize is Facebook's AI is immensely powerful. Most recently, I learned about something called the Power of Five. It is one of Facebook's newest innovations on their ad platform. Facebook has become so advanced that it essentially does all the heavy lifting for you. Most tricks and hacks are short-lived as Facebook is continuously changing its algorithm. Some tactic that you learned about off a YouTube video posted in April has probably been used by that uploader for a good month at least before he uploaded it. A lot can change in 2 months. There is absolutely zero tactics that have stood the test of time as far as Facebook is concerned. What doesn't change is human psychology. What doesn't change is consumer behavior. What doesn't change are fundamental marketing principles. This is why, over the last few months, I completely stopped watching those latest Facebook ads hack videos. I'm not saying you should do the same, but I highly suggest that you move the majority of your focus to learn basic marketing theories. Study the big guys within your niche, look at their marketing campaigns, their messaging, the images, the language, the colors. Look at their influencer plays, their focus on user-generated content. It's very easy to get sucked into the mentality of racing after the quick bucks utilizing some trick or hack, but it doesn't last forever. I don't know what your motivations are and what your long-term plans are, but I can assure you that if you were to focus more on the basic fundamentals of human behavior and marketing, your dollars would go a lot further. All I'm trying to say is focus on being a better advertiser and marketer, not just an ad buyer. Those are two different things and Facebook is on a mission to put ad-buyers out of business. When all is said is done, its the real advertisers who will be able to adapt to anything. Facebook Ads updates or changes become irrelevant to you when you're a master of human psychology and marketing. Here are some books that I have read or am currently studying to get a better practical understanding of it all. If books are not your thing, study affiliate marketers. There's a channel called Affiliate World Conferences that has great videos on different areas within marketing. Books: Building Strong Brands - David Aaker Buyology Truth and Lies About Why We Buy - Martin Lindstrom Ogilvy on Advertising - David Ogilvy Overdeliver - Brian Kurtz
  2. Hey all, I wanted to know if anyone else is running consistently high volumes with Electronic Commerce. I've been using them for the last six months and have been noticing weird charges adding up on my monthly statements that don't make much sense. Was wondering if anyone else has had similar experiences on this one. Cheers!
  3. My mentor gave me the book, Hyperfocus by Chris Bailey, Its a great book with practical value that helps you manage life in a meaningful and productive way. @Richard Yancey I am so amped for your backend module in the course. That's the area I'm most struggling with. Can't wait to learn the operational wizardry you implemented to manage all the stores you guys run!
  4. Think about your question for a second. How much practical value is there for you in knowing my profit margins? My profit margins are in no way any representation of the ecommerce market.
  5. Fuck motivation brother. Such a fleeting feeling. Embrace pain and suffering and delay gratification as much as possible for as long as possible.
  6. Hello everyone, I wanted to share something that many of you will find value in. So, let me introduce myself a little bit. I've been doing e-commerce for about three or so years now. Own a private labeled brand that generates me 200k+ month after month. I'm currently working on developing another brand that can yield the same or more significant results while curating my existing brand and pushing it to 7 figures a month consistently. You can get a better scope of my journey through a post I made a while ago. I consider myself nothing but a student of knowledge and self-development. In keeping with my identity, I practice certain "rituals" to ensure constant growth in all areas. I read a couple of books at a time and make sure I get in at least an hour or so of reading every day. I write my goals every single day without fail (120 days and counting). So with trying to achieve my maximum potential, I have started doing something significant over the last month that has really eased some of my stress and make me more productive and focused overall that I would like to share with you. I have a team of 5 employees that I directly manage, and being a practitioner at heart; I found I was always playing catch up with everything and wasn't able to really think. Now, that may sound odd to some of you, but I felt I lost all my creativity. I realized I was also spending a massive amount of time scrolling through my feed on IG. After hitting a breaking point, I deleted the app from my phone. I soon found myself regularly logging in through the browser and checking if anyone DMd me or tried reaching out to me. I have a decent following on IG and have fully branded the page as an e-commerce entrepreneur, so I tried to keep up with posting, and that meant comments and DMs to reply to. After another bout of frustration, I decided to deactivate my account. Excellent, one more monkey conquered. After a week without social, I found myself mindlessly scrolling through the google news feed and reading articles about all kinds of crap. On top of that, I was always getting bombarded with messages from friends and family through WhatsApp, and this lead me to a few realizations. Why is it that I can be reached at any hour fo the day and feel this irrational duty to respond no matter what time it is? I knew for myself and confidently say for most of you as well that 99% of all communications that take place on your phone are not urgent or essential. The only time something is critical is when a call comes in. Most of the time it's sharing a meme or asking something pretty useless. So, I got rid of my smartphone. Ridiculous timing since I had just upgraded to the S20 Ultra not even a month ago. Its been about a week now without a smartphone. I got this "dumbphone" from a company called Punkt that is super small and slick. Kind of looks like a calculator. The benefits have been unreal, and the weird urges to "play" with a smartphone have been equally interesting. You can find tonnes of articles on smartphone addiction and the effects of "infinite scrolling" go check it out and form your own conclusions. I find myself thinking a lot more. I am a lot more present now. I literally feel free. I still have a laptop and so if I need to make a bank transfer or respond to something urgent, I still can do so, but I am no longer plugged in 24/7. I have one of my key emplyees tell me my bank abalnce first thing in the morning via SMS, and then tell me shopify stores sales at regular 4 hour intervals. That's pretty much all the information I need. If you find yourself overly stressed and unable to think, I highly recommend running a test for 24-48 hours. Give your phone to a friend and tell them to keep it at home, so it isn't within reach. You'll be amazed to realize how little information you actually need to feed yourself on a regular basis. I like to use the analogy of a plant. Imagine you put a plant in a pot and put in the soil and fertiliser and everything. Now imagine you're changing out the type of soil and fertilizer every single day. How good is that really for the plant? In the same way, how much information do you really need to feed yourself on a regular basis? More important than the information is our ability to process and utilize it. Most of us, especially those in this forum know a lot about a lot. But if you're not going to let your brain process it and instead constantly barrage it with new information, your'e not doing yoursrlf any favors.
  7. Download Winads. Its an app that allows you to host multiple fb pixels on your store and segment it out by tag or collection. This basically solves your problem entirely.
  8. [Reposted here from "general" section again so more people can see this] Hello all, Quick value post for everyone. So I hired an agency to take my brand to the next level. So far its been a one product store averaging us about 150k-250k in revenue per month but I really want to take it to where its pulling us in 1 million a month or more. The agency owner is a mentor of mine and he allowed me to be very involved in his agency's process so that I could learn and see how everything is done. The biggest thing that he hit me over the head with was ending my over-reliance on paid advertising to bring in revenue. When you stop to think about it, its a very simple concept. Having to spend a dollar just to make a few dollars back on a daily basis is kind of a glorified rat race. Without further ado, here are the four very simple things that you setup: Email Marketing with Klaviyo A couple abandoned cart flows and a few post purchase flows just thanking the customer for their purchase and MAYBE (not required) offering a discount on a second purchase. FB Messenger Flows with Octane AI A quick opt-in popup offering a 10% discount will not only increase the chances of getting a sale but when they opt-in you get them as an email subscriber AND a messenger subscriber that you can sent them messenger notifications through. Push Notifications with Push Owl Just another way to capture a lead. not everyone will hit this but if you set it up from the beginning and offer a good product or offer, you can always send out a notification blast for a special sale when you have enough subscribers. SMS marketing with SMS Bump Same deal as the email and messenger, its just another channel to touch your customer with. Upsells with Cartroids Even if you have a one-product store, the easiest upsell is either a warranty on the product or just more of the product with a discount. I use cartroids because of how many placements it easily allows me to use. Cost of advertising will never go down over time and will always increase. we pay so much to acquire a customer. And I know in the beginning all we want to do is make a quick buck or two back but stepping back and looking at these higher level concepts of average order value and lifetime value of a customer and revenue per click will really be the things that differentiates you from the +95% of failures in the space and allow you to enter the ranks of those that make real money in this game.
  9. Hello all, Quick value post for everyone. So I hired an agency to take my brand to the next level. So far its been a one product store averaging us about 150k-250k in revenue per month but I really want to take it to where its pulling us in 1 million a month or more. The agency owner is a mentor of mine and he allowed me to be very involved in his agency's process so that I could learn and see how everything is done. The biggest thing that he hit me over the head with was ending my over-reliance on paid advertising to bring in revenue. When you stop to think about it, its a very simple concept. Having to spend a dollar just to make a few dollars back on a daily basis is kind of a glorified rat race. Without further ado, here are the five very simple things that you setup: Email Marketing with Klaviyo A couple abandoned cart flows and a few post purchase flows just thanking the customer for their purchase and MAYBE (not required) offering a discount on a second purchase. FB Messenger Flows with Octane AI A quick opt-in popup offering a 10% discount will not only increase the chances of getting a sale but when they opt-in you get them as an email subscriber AND a messenger subscriber that you can send them messenger notifications and abandoned cart notifications through. Push Notifications with Push Owl Just another way to capture a lead. Not everyone will hit this but if you set it up from the beginning and offer a good product or offer, you can always send out a notification blast for a special sale when you have enough subscribers. SMS marketing with SMS Bump Same deal as the email and messenger, its just another channel to touch your customer with. Upsells with Cartroids Even if you have a one-product store, the easiest upsell is either a warranty on the product or just more of the product with a discount. I use cartroids because of how many placements it easily allows me to use. Cost of advertising will never go down over time and will always increase. we pay so much to acquire a customer. And I know in the beginning all we want to do is make a quick buck or two back but stepping back and looking at these higher level concepts of average order value and lifetime value of a customer and revenue per click will really be the things that differentiates you from the +95% of failures in the space and allow you to enter the ranks of those that make real money in this game.
  10. -Ashlee Vance's biography of Elon Musk -The everything Store by Brad Stone -The power of Habit by Charles Duhigg -Buyology Truth and Lies About Why We Buy by Martin Lindstrom -Essentialism by Greg McKeoww -The Infinite Game by Simon Sinek -Start With Why by Simon Sinek -Think and Grow Rich -Ogilvy on Advertising -Building Strong Brands By David Aaker These are ones I read myself and gained tremendous insight. Remember, its a long long long game. Work through a book a month by reading just 30 minutes a day. The insight you will gain in a year's time is priceless. Supplement it with talks from conferences or short speeches from youtube. I would highly recommend the following channel for good content relating to internet marketing in general: https://www.youtube.com/channel/UCRK_TJzJBzwbOAy80vjtSwQ
  11. I know! I have heard that option be berated over and over my ecommerce youtubers but without any evidence. I leave it on now always.
  12. 3 different creatives, 5 different descriptions, 3 different headlines.
  13. Everything was new. New website, new pixel and new ad account.
  14. Sorry, typo: Until you get 50* orders so 50 people checking out and purchasing.
  15. So I tested it on one product so far and i must say I am a believer. was able to achieve some killer results like 7 purchases on one ad set at 3.50 per purchase with a ROAS of 27.89!! The CBOs combined with expanded targeting, automatic placements and dynamic creatives have been a game changer on this one.
  16. Thanks man, appreciate everything you guys are doing for the ecommerce community at large. Needed real practitioners like you guys to take out the trash and show these fakes how its really done. Wish you greater and greater success throughout your journey.
  17. Also remember the golden rule: Everything works, but nothing works all the time. There a million and one strategies, test them one by one as your budget allows it. Make sure you have at least 1000 in funds every month to play with otherwise it will be a very frusterating process. And don;t let that number demotivate you either. Get a job or a second job or a side-hustle. Million ways to make some extra cash in this day and age. All comes down to whether you think its worth it. If you ask me, it is hella worth it. I own nothing flashy but I have all the means to do so if I please. I choose to reinvest the money into my business and my community. That feeling is worth every trial and tribulation that comes and then some. Biggest thing is to just get started. Here's a hack that will save you the shopify plan fees. Go to partners.shopify.com and open up a partner account. It's free. You can then open up unlimited numbers of stores at no cost. You don't have to pay for the plan until you hit $50 orders or want to switch it to a paid plan to get an app that doesn;t support developer mode. Good luck
  18. Honestly, The easiest way to get around and navigate through all the information is to pick one trustworthy source and do everything they say. In this case, I would go with verum. their ads startegy is very sound and the fact that they're more practitioner than preacher makes me trust them more. Most ecom people are one-hit-wonder preachers. Anyways, I'll tell you how I look for products. I go on adspy and search there mainly. Also go through business insider's page. Peruse the IG and Fb feeds. Keep my ear to the ground for current trends in the news as far as problems people are having. One great idea that I can give you right now are faraday bags. They're supposed to prevent car relay theft. You can google what that is but its easy to sell them something for 30-60 dollars that costs you 2 dollars and protects the consumer from losing somehting that costs 30k+. super easy to target as well from the fb ads side. We're testing it right now and its looking very promising. We started selling face masks. scaled it up to 2k a day within 3 days of launching with 10x+ ROAS but fb shut us down lol so now we're looking at influencers, snap ads and native ads through taboola and outbrain. As far as your question of general or niche. I would definitely do one of the following: Pick a product and build a branded one-product store around it. Build a branded niche store and test products within that niche. If you are a beginner, the one-product store is easier to manage as a niche store requires a lot of small tweaks as far as presentation goes and making it professional. We used to do one-prodyct stores but the way we are testing products, we are moving to create overarching branded niche stores and testing products within that. we do custom development on our stores and developing a new store every week is very costly and time-consuming. Most products fall to within ~10 categories such as pets, home decor, fitness, beauty, kitchen gadgets, tech, accessories, apparel, car accessories and maybe a couple more that escape me right now. Hope that helps man. Definitely don't bother with the general store.
  19. Yeah, its my brother-in-law. He's a real trooper. I knew he was gonna stick with it when he started. He's addicted to the process of it which is always a good sign
  20. Hey all, Been doing dropshipping and ecommerce for about 3 years now. Loved every day of it. Did 1 million last year in revenue. Hired a team and we're aiming for 10 this year. I made a post here about the whole story but realized there was a whole section for "My Journey" type posts. Its linked below:
  21. Hello everyone, Just thought I'd drop in here and make this post. I figured my story would give some inspiration to people that are new to this or feeling lost. TL;DR - Been doing dropshipping for 3 years, Made well over a million USD, been through hell and back. Wouldn't change a thing. I started my ecommerce journey back in 2017. First store was a phone accessory store that barely made it off the ground before I shut it down. In hind sight, that niche store would have been a great idea in today's market and I would have been killing it if I had stuck with it from then until now. Anywho, I ended up buying a course a few months later which helped lay things out more clearly and got back into it. I started agin with a general store which all in all 70-80k before i shut it down and moved on to one product stores in mid 2018. Struggled most of the year and then in 2019 things really took a turn... I lucked on a product that is still paying my bills today and allowed me to get office space and hire out a team so that I could really expand operations. Finished last year at just over 1 million in gross revenue. This year, my team and I are aiming for 10 million USD revenue clean. Nowhere near the goal right now but we just focus on constantly testing new products and stores every week. Still getting the hang of being a CEO, manager and operator which has really slowed me down this quarter. I super glossed over most details just to keep it short. [I DON'T HAVE A COURSE AND DON'T DO MENTORSHIP SO PLEASE DO NOT ASK] If there are any key lessons or words of wisdom I can give it would be to learn everything and anything in any and every form available. Read books about mindset first and foremost because I swear, nothing is more important than mindset. Write your goals down EVERY SINGLE DAY. And not no BS goals. Write real, intentional goals. and don't be afraid to think big. A good template for writing a goal is to start it off with the words "I will..." and end it off with a deadline like "this year" or "next month" or "by age 30". Next is to be a sponge. Watch videos on marketing. Watch Verum's videos, Gabriel St. Germain, Kevin Zhang, There are so many. And for the longer ones like Verum's Facebook ads strategy, there is no way you will be able to absorb it all in one shot. I have probably watched his video 4 or 5 times by now and am going to watch it again after I'm done writing this post because I wanted to refresh a few things. Watch videos and read books relating to advertising. Ogilvy On Advertising is a great book to start with and the author recommends a bunch of books in the footnotes of the pages so that will keep you going. The biggest thing is to commit or quit. Commit to greatness and becoming a high achiever. I would imagine 90%+ of people quit within the first few months to a year. I have pitched dropshipping to everyone I know and only one person out of the 20 or so people that started is still doing it today after 6 months. Payment processor holdups and shutdowns, bank account shutdowns, cease and desist orders, lawsuit threats, dmca complaints and takedowns, business managers and ad accounts being disabled, supplier issues both on alibaba and aliexpress. liquidity issues, maxed out credit cards, working two jobs, ubering and flipping phones to pay bills and for ads, anxiety attacks, hair loss and high blood pressure at 27 are just some of the experiences I have had and I wouldn't change a thing. Its all part of the journey. I wish you all achieve everything beyond your wildest dreams. Feel free to ask me anything, I'll answer for as long as I can. PS. Kudos to the Verum Ecom Team for setting up this forum. I'm so happy to see some real Ecommerce entrepeneurs and real business operators, unlike the one-hit-wonder gurus we are all too familiar with.
  22. Hello All, I came across this video today that I found very interesting. I would love everyone's thoughts on this as the claims made in this video are purported to make everyone's lives so much easier if we were to fully implement them. It made a lot of sense to me in theory. I am going to give it a full implementation on a new product I am selling that people are responding to very well. At 1000 USD in sales profitably and I started ads just 2 days ago. I'll keep updating here if I can. Video is linked below: https://www.youtube.com/watch?v=yb67zQY_ds0
×
×
  • Create New...