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Coccinati

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Coccinati last won the day on April 29

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About Coccinati

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  • Birthday 03/30/1992

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  1. Hello everyone, I just wanted to drop in and drop my two cents on something important and hopefully get a healthy discussion going. After doing this for a few years (you can learn more about my backstory here), I have realized a few truths as far as marketing is concerned. Way too many beginners and even intermediate practitioners get lost in chasing the latest hacks and trends as far as ad platforms are concerned. For purposes of this discussion, I'll only be referring to Facebook ads, and by extension, Instagram ads are also included. I used to binge content on YouTube and trying to learn the biggest hack or trick. I would get all excited every time and run a campaign with this new "master" strategy in hopes of making the big bucks. More often than not, it would not work as well as it was originally presented to me on YouTube. I'm sure many of you can relate. The thing we all need to realize is Facebook's AI is immensely powerful. Most recently, I learned about something called the Power of Five. It is one of Facebook's newest innovations on their ad platform. Facebook has become so advanced that it essentially does all the heavy lifting for you. Most tricks and hacks are short-lived as Facebook is continuously changing its algorithm. Some tactic that you learned about off a YouTube video posted in April has probably been used by that uploader for a good month at least before he uploaded it. A lot can change in 2 months. There is absolutely zero tactics that have stood the test of time as far as Facebook is concerned. What doesn't change is human psychology. What doesn't change is consumer behavior. What doesn't change are fundamental marketing principles. This is why, over the last few months, I completely stopped watching those latest Facebook ads hack videos. I'm not saying you should do the same, but I highly suggest that you move the majority of your focus to learn basic marketing theories. Study the big guys within your niche, look at their marketing campaigns, their messaging, the images, the language, the colors. Look at their influencer plays, their focus on user-generated content. It's very easy to get sucked into the mentality of racing after the quick bucks utilizing some trick or hack, but it doesn't last forever. I don't know what your motivations are and what your long-term plans are, but I can assure you that if you were to focus more on the basic fundamentals of human behavior and marketing, your dollars would go a lot further. All I'm trying to say is focus on being a better advertiser and marketer, not just an ad buyer. Those are two different things and Facebook is on a mission to put ad-buyers out of business. When all is said is done, its the real advertisers who will be able to adapt to anything. Facebook Ads updates or changes become irrelevant to you when you're a master of human psychology and marketing. Here are some books that I have read or am currently studying to get a better practical understanding of it all. If books are not your thing, study affiliate marketers. There's a channel called Affiliate World Conferences that has great videos on different areas within marketing. Books: Building Strong Brands - David Aaker Buyology Truth and Lies About Why We Buy - Martin Lindstrom Ogilvy on Advertising - David Ogilvy Overdeliver - Brian Kurtz
  2. Hey all, I wanted to know if anyone else is running consistently high volumes with Electronic Commerce. I've been using them for the last six months and have been noticing weird charges adding up on my monthly statements that don't make much sense. Was wondering if anyone else has had similar experiences on this one. Cheers!
  3. My mentor gave me the book, Hyperfocus by Chris Bailey, Its a great book with practical value that helps you manage life in a meaningful and productive way. @Richard Yancey I am so amped for your backend module in the course. That's the area I'm most struggling with. Can't wait to learn the operational wizardry you implemented to manage all the stores you guys run!
  4. Think about your question for a second. How much practical value is there for you in knowing my profit margins? My profit margins are in no way any representation of the ecommerce market.
  5. Fuck motivation brother. Such a fleeting feeling. Embrace pain and suffering and delay gratification as much as possible for as long as possible.
  6. Hello everyone, I wanted to share something that many of you will find value in. So, let me introduce myself a little bit. I've been doing e-commerce for about three or so years now. Own a private labeled brand that generates me 200k+ month after month. I'm currently working on developing another brand that can yield the same or more significant results while curating my existing brand and pushing it to 7 figures a month consistently. You can get a better scope of my journey through a post I made a while ago. I consider myself nothing but a student of knowledge and self-development. In keeping with my identity, I practice certain "rituals" to ensure constant growth in all areas. I read a couple of books at a time and make sure I get in at least an hour or so of reading every day. I write my goals every single day without fail (120 days and counting). So with trying to achieve my maximum potential, I have started doing something significant over the last month that has really eased some of my stress and make me more productive and focused overall that I would like to share with you. I have a team of 5 employees that I directly manage, and being a practitioner at heart; I found I was always playing catch up with everything and wasn't able to really think. Now, that may sound odd to some of you, but I felt I lost all my creativity. I realized I was also spending a massive amount of time scrolling through my feed on IG. After hitting a breaking point, I deleted the app from my phone. I soon found myself regularly logging in through the browser and checking if anyone DMd me or tried reaching out to me. I have a decent following on IG and have fully branded the page as an e-commerce entrepreneur, so I tried to keep up with posting, and that meant comments and DMs to reply to. After another bout of frustration, I decided to deactivate my account. Excellent, one more monkey conquered. After a week without social, I found myself mindlessly scrolling through the google news feed and reading articles about all kinds of crap. On top of that, I was always getting bombarded with messages from friends and family through WhatsApp, and this lead me to a few realizations. Why is it that I can be reached at any hour fo the day and feel this irrational duty to respond no matter what time it is? I knew for myself and confidently say for most of you as well that 99% of all communications that take place on your phone are not urgent or essential. The only time something is critical is when a call comes in. Most of the time it's sharing a meme or asking something pretty useless. So, I got rid of my smartphone. Ridiculous timing since I had just upgraded to the S20 Ultra not even a month ago. Its been about a week now without a smartphone. I got this "dumbphone" from a company called Punkt that is super small and slick. Kind of looks like a calculator. The benefits have been unreal, and the weird urges to "play" with a smartphone have been equally interesting. You can find tonnes of articles on smartphone addiction and the effects of "infinite scrolling" go check it out and form your own conclusions. I find myself thinking a lot more. I am a lot more present now. I literally feel free. I still have a laptop and so if I need to make a bank transfer or respond to something urgent, I still can do so, but I am no longer plugged in 24/7. I have one of my key emplyees tell me my bank abalnce first thing in the morning via SMS, and then tell me shopify stores sales at regular 4 hour intervals. That's pretty much all the information I need. If you find yourself overly stressed and unable to think, I highly recommend running a test for 24-48 hours. Give your phone to a friend and tell them to keep it at home, so it isn't within reach. You'll be amazed to realize how little information you actually need to feed yourself on a regular basis. I like to use the analogy of a plant. Imagine you put a plant in a pot and put in the soil and fertiliser and everything. Now imagine you're changing out the type of soil and fertilizer every single day. How good is that really for the plant? In the same way, how much information do you really need to feed yourself on a regular basis? More important than the information is our ability to process and utilize it. Most of us, especially those in this forum know a lot about a lot. But if you're not going to let your brain process it and instead constantly barrage it with new information, your'e not doing yoursrlf any favors.
  7. Download Winads. Its an app that allows you to host multiple fb pixels on your store and segment it out by tag or collection. This basically solves your problem entirely.
  8. [Reposted here from "general" section again so more people can see this] Hello all, Quick value post for everyone. So I hired an agency to take my brand to the next level. So far its been a one product store averaging us about 150k-250k in revenue per month but I really want to take it to where its pulling us in 1 million a month or more. The agency owner is a mentor of mine and he allowed me to be very involved in his agency's process so that I could learn and see how everything is done. The biggest thing that he hit me over the head with was ending my over-reliance on paid advertising to bring in revenue. When you stop to think about it, its a very simple concept. Having to spend a dollar just to make a few dollars back on a daily basis is kind of a glorified rat race. Without further ado, here are the four very simple things that you setup: Email Marketing with Klaviyo A couple abandoned cart flows and a few post purchase flows just thanking the customer for their purchase and MAYBE (not required) offering a discount on a second purchase. FB Messenger Flows with Octane AI A quick opt-in popup offering a 10% discount will not only increase the chances of getting a sale but when they opt-in you get them as an email subscriber AND a messenger subscriber that you can sent them messenger notifications through. Push Notifications with Push Owl Just another way to capture a lead. not everyone will hit this but if you set it up from the beginning and offer a good product or offer, you can always send out a notification blast for a special sale when you have enough subscribers. SMS marketing with SMS Bump Same deal as the email and messenger, its just another channel to touch your customer with. Upsells with Cartroids Even if you have a one-product store, the easiest upsell is either a warranty on the product or just more of the product with a discount. I use cartroids because of how many placements it easily allows me to use. Cost of advertising will never go down over time and will always increase. we pay so much to acquire a customer. And I know in the beginning all we want to do is make a quick buck or two back but stepping back and looking at these higher level concepts of average order value and lifetime value of a customer and revenue per click will really be the things that differentiates you from the +95% of failures in the space and allow you to enter the ranks of those that make real money in this game.
  9. Hello all, Quick value post for everyone. So I hired an agency to take my brand to the next level. So far its been a one product store averaging us about 150k-250k in revenue per month but I really want to take it to where its pulling us in 1 million a month or more. The agency owner is a mentor of mine and he allowed me to be very involved in his agency's process so that I could learn and see how everything is done. The biggest thing that he hit me over the head with was ending my over-reliance on paid advertising to bring in revenue. When you stop to think about it, its a very simple concept. Having to spend a dollar just to make a few dollars back on a daily basis is kind of a glorified rat race. Without further ado, here are the five very simple things that you setup: Email Marketing with Klaviyo A couple abandoned cart flows and a few post purchase flows just thanking the customer for their purchase and MAYBE (not required) offering a discount on a second purchase. FB Messenger Flows with Octane AI A quick opt-in popup offering a 10% discount will not only increase the chances of getting a sale but when they opt-in you get them as an email subscriber AND a messenger subscriber that you can send them messenger notifications and abandoned cart notifications through. Push Notifications with Push Owl Just another way to capture a lead. Not everyone will hit this but if you set it up from the beginning and offer a good product or offer, you can always send out a notification blast for a special sale when you have enough subscribers. SMS marketing with SMS Bump Same deal as the email and messenger, its just another channel to touch your customer with. Upsells with Cartroids Even if you have a one-product store, the easiest upsell is either a warranty on the product or just more of the product with a discount. I use cartroids because of how many placements it easily allows me to use. Cost of advertising will never go down over time and will always increase. we pay so much to acquire a customer. And I know in the beginning all we want to do is make a quick buck or two back but stepping back and looking at these higher level concepts of average order value and lifetime value of a customer and revenue per click will really be the things that differentiates you from the +95% of failures in the space and allow you to enter the ranks of those that make real money in this game.
  10. -Ashlee Vance's biography of Elon Musk -The everything Store by Brad Stone -The power of Habit by Charles Duhigg -Buyology Truth and Lies About Why We Buy by Martin Lindstrom -Essentialism by Greg McKeoww -The Infinite Game by Simon Sinek -Start With Why by Simon Sinek -Think and Grow Rich -Ogilvy on Advertising -Building Strong Brands By David Aaker These are ones I read myself and gained tremendous insight. Remember, its a long long long game. Work through a book a month by reading just 30 minutes a day. The insight you will gain in a year's time is priceless. Supplement it with talks from conferences or short speeches from youtube. I would highly recommend the following channel for good content relating to internet marketing in general: https://www.youtube.com/channel/UCRK_TJzJBzwbOAy80vjtSwQ
  11. I know! I have heard that option be berated over and over my ecommerce youtubers but without any evidence. I leave it on now always.
  12. 3 different creatives, 5 different descriptions, 3 different headlines.
  13. Everything was new. New website, new pixel and new ad account.
  14. Sorry, typo: Until you get 50* orders so 50 people checking out and purchasing.
  15. So I tested it on one product so far and i must say I am a believer. was able to achieve some killer results like 7 purchases on one ad set at 3.50 per purchase with a ROAS of 27.89!! The CBOs combined with expanded targeting, automatic placements and dynamic creatives have been a game changer on this one.
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