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Project Verum: The Foundations is now available! projectverum.org


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JKrabb last won the day on March 22 2020

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  1. @davidrandy I did not use this strategy when starting on this ad account. I had a low budget so I tested sparingly. I wouldn't dupe my first CBO because I want to test a wide range of things at the start, rather than trying to force one thing to work. As soon as you find one that works, though, is when you can start trying to force $100 CBO scales. My first interest scale did horrible: spending $70 with no purchases, but I duped it and tried it again two days later and it got 7 purchases. So I suppose you can rotate pretty early, but you should still be testing other things at the same time.
  2. @roncrypto Yes, I start by testing 4 CBOs and keep them on for as long as they are profitable and passing the rules. So if 2 were profitable I would still be scheduling 4 more CBOs for the next day, but I'd also keep the 2 on from before; totaling 6 CBOs. Currently, I have 9 CBOs running today, 7 $100 and 2 $300. I am testing the $300 budget CBOs and eventually want to try rotating them once I have enough running. Also, it doesn't have to be 4 scheduled every day. As long as you have the budget to test more then you should. It's just a way to test creatives, interests, copy writes, locations, placements, etc., to narrow down on your audience a lot faster. This method is not an end game strategy, it's a bridge to it -- like phase 3 and 4 in the Verum video. I don't have a rule set for never turning a CBO back on. When deciding which ones to turn back on, I look at CPP and ROAS over the past 7 days and that's pretty much it. So if a pass campaign is not standing out to me based on these numbers, it won't get turned back on.
  3. I haven't seen that before but maybe run a $50 campaign today and see if it lets you increase budget the next day. Facebook requires new ad accounts to spend a certain amount before allowing you to spend bigger budgets. But they let you scale it pretty rapidly; typically increasing your max spend by $50 a day then $100 a day -- not several weeks like the message said.
  4. How much total ad spend would you recommend before testing a $300+ budget Worldwide LAA CBO? Are there any benchmarks you typically set for scaling CBO budgets depending on total ad spend? Or is there something else you base CBO budgets off of?
  5. I recommend the Verum strategy when starting on a fresh ad account. You can always test more interests or ad creatives if you want to get out of the testing phase sooner. Kinda depends on your budget and experience. Here is the video that outlines it.
  6. Just realized this is going to ruin my page engagement audience as well as a few others. Not sure if its worth it.
  7. Today I made 3 $10 CBOs to get likes on my posts and pages. 1st - 10 FB posts 2nd - 10 IG posts 3rd - 1 post made for page likes I was wondering if anyone has any strategies to build up social proof. Also, does it ruin your pixel in any way by doing this?
  8. I'll answer both of your posts here. Scaling methods: From my experience in testing this method, scaling vertically - increasing campaign budget - has not been worth it. Since we are using $100 CBOs, they are fairly unstable and increasing the budget by $20 or even $100 doesn't make them any more stable. I have had one vertical scale work ($20 increase), but most of the time, the CBOs I try scaling end up doing poorly the next day. Horizontal scaling - duping campaigns and possibly increasing budget of new campaign - has also worked very poorly for me. Every $200 budget CBO I've made has a CPP close to twice my preferred CPP ($25). CBOs I dupe and keep everything the same always ruin the original CBO or just don't perform. Interest scaling - duping winning interests into their own campaign - is the only type of scaling that has worked for me. I always keep the budget $100 for these interest scale CBOs. No minimum spend per ad set. These CBOs are the ones that have proven to be the most reliable. Most end up running for 3+ days which is a lot better than my average CBO run time. Cutting adsets and pausing CBOs: I never delete or turn off adsets within my CBOs. If I want to exclude an interest I will dupe the CBO and only keep the good interests. I'm going to assume pausing means turning off. I pause CBOs as soon as they don't meet my rules, no matter how long they have been running. I check my ads at 7AM because that's when they typically spend $25 (75% of my break even CPP). I pause the CBOs without any purchases. I check back again at around 11AM, when they are near $50 spent and I pause those without 2 purchases. The CBOs that were performing well but end up getting paused because they don't pass my rules one day are the ones I rotate back in after a few days. They were most likely going to have a poor day - something CBOs do randomly - so I turn them off then, and give them another chance in a few days. They end up performing well again for a day or two. I hope this answers your questions completely, but let me know if you have any more. I appreciate them and it helps me understand the strategy better as well.
  9. They seem really helpful and give outgoing support if you can provide many orders. They offer way better shipping times than Aliexpress and do a lot of the work for you (tracking, syncing, can place bulk orders). If both Aliexpress and CJ have your product, I would go with CJ. Anything has to be better than Ali.
  10. I put the product name and 50% OFF SALE with a red background. These kind of thumbnails work the best for me.
  11. I haven't tried it myself but I am pretty sure you can make separate pixels for each product and use an app to track multiple pixels on shopify. I found this video that might help.
  12. When scaling an Interest CBO, only duplicate the winning interests into their own CBO and leave the original CBO alone. The new CBO's budget depends on what your original CBO's budget was. They should be 1:1, but, I recommend at least $100 for scaling CBOs. Then if the new CBO does well you can dupe that and double the budget. Keep in mind just because certain interests aren't getting much of the budget doesn't mean they're not potential winning interests. Look at ATC, ICs, CPC, CPP, to determine the best interests -- not just the number of purchases.
  13. Anecdote: This ad account had $2200 spent with 1.9 ROAS before I got this strategy down. Before using these strict rules, I was letting too much money spend before turning off my CBOs. Since implementing these rules, I have been able to scale profitably while collecting a lot of data for my pixel. My past 8 days ad spent is $3400 with 2.5 ROAS -- with the last 2 days being $670 & 4.8 ROAS. Applying these rules to other stores can help narrow down their audience, collect data efficiently, and save budget when trying to scale. Part of what got me to this point was transitioning into LAAs too early which ended up being unprofitable so I was stuck on what I should run for the next day. After wasting a bit of budget on LAAs I became a lot more strict for when I would turn CBOs off. This is what led me to create these rules. Over the past 8 days, I have ran 28 CBOs with $3400 ad spent. I tried Vertical and Horizontal Scaling but they typically had drastically worse results the next day. But, what did work for me was Rotating CBOs -- using $100 budget Interest and LAA CBOs. Before I start, here are my numbers and how I calculate them: Retail Product Cost = $30 & $40 ACOGS ≈ $10 AOV = $45 Break-even CPP = $35 AOV = (Total Revenue / Total Orders) ACOGS = (Total Cost of goods / Total Pieces Ordered) Break-even CPP = AOV - ACOGS To apply this to your store, simply replace the numbers with yours. What Rotating CBOs means: Every day, schedule 4 $100 BUDGET CBOs. Turn off the ones that don't pass the rules, and keep on those that do. I call it rotating because every few days, trying an old LAA that didn't work before is worth trying again. Rules to determine turning off CBOs: If no purchases occurred when ad spend > 75% X Break-even CPP turn off the campaign. 0 Purchases when ad spend > .75($35) ≈ $25 = Turn OFF If 1 or more purchases occurred when ad spend > $40 and CPP > 75% X Break-even CPP turn off the campaign. 1 or more Purchases when ad spend > $40 and CPP > .75($35) ≈ $25 = Turn OFF I only keep on CBOs with CPP < $25 and ROAS > 2.5x 4 more CBOs scheduled for the next day! Winning CBOs continue to run the next day and must pass the rules again. ** No leniency no matter how long the CBO has been running ** How I chose my first 4 CBOs to run. This strategy is only for ad accounts with previous data that are running into a dead end. This account was at $2200 before doing this. I used the same video ad for every campaign but tested out different thumbnails and copy writes along the way. I started with: 2 Interest CBOs 1st CBO - 6 best interests and split tested 4 different ad thumbnails 2nd CBO - 5 Dupes of my best interest with 2 dupes of the winning ad video thumbnail and 2 LAA CBOs 3rd CBO - 75% VV - 90 days - 5 ad sets - 0%-1%, 0%-2%, etc.. - split test 2 best video ad thumbnails 4th CBO - Page Engagement - 90 days - 5 ad sets - 0%-1%, 0%-2%, etc.. - split test 2 best video ad thumbnails 2nd day forward schedule two Scaling CBOs and two Test CBOs. The two kinds of Scaling CBOs: Intersest scale: 5 dupes of winning interest 2 dupes of winning ad LAA scale: Dupe of original LAA Test CBOs: Anything you want to test. - New Interests - New Creatives - New LAAs you haven't tested before - Or rotate old LAAs you've gathered more data for Apply rules daily. Notes: The idea of this is to scale quickly and test new interests, creatives, and LAAs -- all while not spending too much of your budget. What often happens is CBOs will do very well one day and not pass these rules the next day. These CBOs are the ones I run again after a few days -- hence the name "rotating". I do not set automatic rules. I check on my ads around 7AM, when they typically spend around $25. And check on them around 11AM when they spend around $50. This of course will depend on your Break-even CPPs and other values. I spent a few hours putting this together and I would greatly appreciate feedback, opinions, and maybe results from trying this method. Let me know if you need any clarification for certain parts or general questions.
  14. @italianonameguy You can use the basic plan for loox to write your own reviews. Just go on your live store, scroll down to reviews, and write your own. If you can find a cheap copy write reviewer then yea do it, but I am not sure where or how much they are.
  15. @Talha Great point. A lot of people don't realize Loox even sends out emails. I typically turn it off so I might be missing out.
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